Your customers' money talks. And it's saying "I want you to be more relevant! Use more data!"
In techie marketing, I’m going to be breaking down the walls of the jargon that marketers use to discuss end goals into the tactics and understanding of how we (as techie marketers, of course!) can begin to execute on these end goals. The key to this whole thing is sifting through the fluff. When looking at how you can begin to understand your customers or prospects and what they’re going to do, you must first understand what they have already done (read: lots and lots of data). In the techie world, we call this a “relational database.” Establishing relationship points within your data will help you bring it together to actually use it. Continue reading →