Entries Tagged 'innovate' ↓

How much is an email address worth?

I recently got the question: “How can I use my website to make my business more money?” What a great question! Note: This question was not asked by an online retailer. They offered a number of articles online and asked if charging for the articles was possible. Just $0.99 per article, just as an extra revenue stream. I shuttered at the thought, and we both agreed it probably wasn’t the best approach — especially from an ROI perspective when talking about implementation costs. Continue reading →

Google Charts: not used enough

I believe firmly in the use of top-tier level platforms for the things you want to accomplish. Not necessarily for brand recognition, but because of a superior product that’s offered as part of a larger goal of accomplishing everything you need to do. Specifically, I relate to interactive marketing tools.

Google offers an incredible API for use with their Charts capabilities. You have the ability to pass numbers to a URL and define that URL for the source of an image. That image will render a graph or chart that you specify. Continue reading →