Your customers' money talks. And it's saying "I want you to be more relevant! Use more data!"
In techie marketing, I’m going to be breaking down the walls of the jargon that marketers use to discuss end goals into the tactics and understanding of how we (as techie marketers, of course!) can begin to execute on these end goals. The key to this whole thing is sifting through the fluff. When looking at how you can begin to understand your customers or prospects and what they’re going to do, you must first understand what they have already done (read: lots and lots of data). In the techie world, we call this a “relational database.” Establishing relationship points within your data will help you bring it together to actually use it. Continue reading →
Today, I’m loosely announcing a new topic I’m going to begin talking about called techie marketing. I’m going to be talking about it because of my experience in the field of solutions sales of marketing software and seeing what our most successful customers look like. I’m going to tell you what it is, why I’m writing about it, and how you can become a techie marketer to not only gain better insight into your interactive marketing, but how you can get your hands dirty in the details of campaign execution.
What is Techie Marketing?
Techie marketing is applying the inner workings of sophisticated technology, data analysis, and integration to drive higher success metrics in online marketing campaigns. Here’s how it begins…
You’re a marketer for an organization responsible for launching and deploying (a lot of) campaigns including paid search, email marketing, landing pages with direct mail, web analytics, segmentation, analysis, … and the list goes on. What’s the end goal? To be the best marketer possible by increasing sales & exposure of your brand in the marketplace. One of the marquee pieces of online marketing today is the numbers that you’re able to get from all of the campaigns. Online marketing truly is the easiest avenue to determine success metrics, define goals, and monitor and easily adapt the execution of your campaigns to accomplish those goals.
Wait a second… Online marketing? Easy?
Is this something along the lines of what you’re thinking…?
I’m not technical. What about all the integrations? I don’t know HTML. I don’t know SQL. I don’t even know where to begin on designing a relational database or what to do technically when I design my campaigns!
Or maybe you’re thinking…
I don’t need to be technical, I’ve got my IT staff to help. We collaboratively figure out what the right approach is. And then they tell me what’s possible.
So to answer this: “How do I become a marketer that can truly navigate and understand the inner workings of the technology I’ve got in place?” I am going to dedicate my blog to simplifying the technology you need to deploy truly successful online marketing campaigns, and how some of the most successful marketing teams in the world have incredibly nimble teams and embrace technical knowledge.
This blog will be dedicated to the teachings of Techie Marketing. Welcome.