iTunes with Genius: Make it easy

The iTunes Store has one of the most streamlined and effective shopping cart paths to conversion that I’ve ever dealt with. I enter my Apple ID and credit card info in, and it stores it on their end. I can update it at any time, but I’m safe to know that each time I make a purchase, I will be prompted for my password.

Once I decide on which song or album I want, it’s one click, I type in a password, and it immediately begins downloading to my computer.

Everyone knows how iTunes works, but what I really love is how they get it: by making this process even *simpler* than giving someone the opportunity to pirate music, it will provide an alternative that is incredibly successful. Ease of use winning time after time.

Almost all regular consumers have to work harder to pirate music than to just go ahead and buy it. It’s addicting to get music, and with the Genius functionality, it will only get more addicting. Hats off to Apple, as always.